Best Things This Year (2013)

Anecdotally, it seems like a lot of people shook up their lives in 2013. I certainly did. Here are the best things that happened to me in 2013. 1. RJMetrics – In March I started working at RJMetrics, an e-commerce data analytics firm in center city Philadelphia. Leaving Garvey Corp was a difficult decision, but ...

37signals Sent Me a Gift for Pwning their Leaderboards

This year I took an AK to the Answers leaderboard at 37signals, mostly answering Highrise questions. The Answers board is the best place to learn how to use Highrise because if you have a question there’s a good chance someone else has already asked it. I scoured it during our implementation in April, 2010 and ...

Philadelphia Hackathon

I’ll be doing a short talk about Dungeon Adventure tomorrow at the Philadelphia Ship It Society’s Hackathon. Tickets are available here. The Ship It Society is all about getting together and rapid prototyping a project to see if its feasible. Should be a fun time.

My low cost e-commerce stack 1

Since I launched Dungeon Adventure, an RPG for kids, a few weeks ago a lot of people have asked me how exactly I’m selling it. It’s for sale as a digital download and print out board game, or “floor top RPG” as Phil Nelson called it. Here’s how it works: I have a hosting account ...

Active vs Passive Interruptions

In all work environments people have to communicate. Sometimes they are across the hall and sometimes they are across the world, but in every case someone initiates the contact and the other must decide what to do. The Initiator must first choose the method, whether it’s a phone call, text message, email, etc. What makes ...

Your Boss Can Still See You on LinkedIn

I haven’t used LinkedIn for a while and have been bad mouthing it occasionally (I call it the social network for people who hate social networking), but lately it seems like everyone I meet through work is on there. ?I logged in and answered a few network?invitations and did a search on my own company. ...

Opt In, Relevancy, and Marketing on Trust

I’ve been thinking a lot lately about marketing for two reasons. 1. I’m trying to figure out the best way to grow our business. 2. I just joined the board of directors of our industry trade organization, whose primary focus is putting on a yearly trade show. Do traditional marketing campaigns (ads, trade shows, mailings, ...

They Sold You Out: Screw You Orbitz, Shutterfly, Fandango, and more…

I only called out Orbitz, Shutterlfy, and Fandango because I’m a big customer of theirs. Fandango not so much since I hardly ever go to the movies anymore, but I use it almost every time I go. Each company built great technology and delivered a great product until they got greedy and decided to break ...

B2B Social Marketing: What to do when your customer isn’t a person

Just typing “B2B Social Marketing” in the title made me want to slit my wrists, but there is a huge obstacle facing companies like mine on how to utilize social media. The formula for consumer marketing is simple and effective, but B2B is more complicated. The business model for consumer driven companies is for people ...